L’Oreal Paris recently launched the “Say Yes to Colour” campaign which focuses on the benefits of using Casting Creme Gloss to colour your hair. India as always been a grey coverage market but given the right product, we can get the modern Indian woman to experiment with
colour and bring out her individuality.
Casting Creme Gloss is the perfect hair colour for women who prize quality and care over everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine. Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Creme Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its creme formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair. It is easy to apply,takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes colouring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman.
For more information on this revolutionary hair colour you can visit HERE.
The campaign aims to educate women about the benefits of colouring their hair & them to Say Yes To Colour! Since, most women are apprehensive about colouring their hair; aims to introduce women to the safe No Ammonia Casting Creme Gloss. We want women to rediscover
themselves and try different shades from our range! Throughout the campaign L’Oreal will encourage women to colour their hair by busting myths related to hair colour. They have already busted a few myths on their Facebook page. Have a look at them HERE.
So lets together take this pledge & say yes to colour! Click HERE to take the pledge.