~ Beautiful You…Beautiful Planet~
Oriflame India, the Swedish Cosmetics major, today announced the launch of its new Ecobeauty range. The range is the first global cross category cosmetics range approved by four leading independent ethical, natural and environmental global organizations – Fairtrade, Ecocert, The Vegan Society and Forest Stewardship Council® (FSC®).
Ecobeauty which is an addition to Oriflame’s basket of natural skincare was formally launched in the Capital by Mr. Niklas Frisk, Vice President and Head of Oriflame South Asia and Managing Director Oriflame India and Ms. Sharmili Rajput, Marketing Director, Oriflame India.
The evening witnessed an enthralling fashion show that reflected the essence of the brand. Renowned models like Laxmi Rana, Sonalika Sahay, Sapna Kumar amongst others, walked the ramp along with the show-stopper Gauahar Khan to unveil the Ecobeauty collection. Minister Of Enterprise, Sweden -Ms Annie Loof also graced the occasion.
Speaking on the occasion, Mr. Niklas Frisk Vice President and Head of Oriflame South Asia and Managing Director Oriflame India said: “Oriflame R&D has come forth with the fantastic Ecobeauty range that we have launched today. They not only enhance natural beauty but will help make the world a better place. Our guiding principle is making you look and feel beautiful while treasuring the natural beauty of our planet.”
Ms. Sharmili Rajput, Marketing Director Oriflame India added, “Ecobeauty depicts our passion towards the environment and our commitment towards bringing the best quality and natural products to our consumers. The ingredients in the range are sourced from sustainable and renewable resources with contribution to local producers in India & Africa to help build a better future for themselves and their families. 100% recyclable materials are used in the packs as well. To ensure that we always meet these high standards, we’ve partnered with Fairtrade, Ecocert, The Vegan Society and Forest Stewardship Council (FSC).”
The Ecobeauty range includes Oriflame Ecobeauty Smoothing Day Cream, Oriflame Ecobeauty Smoothing Night Cream and Oriflame Ecobeauty Smoothing Eye Cream. Based on the concept of NATURAL PRO – BLEND TM technology, the multi-action, antioxidant properties of the Ecobeauty skincare range works in perfect synergy to strengthen and protect your skin. The range is priced from Rs. 690 – Rs 1390.
ABOUT THE CERTIFICATIONS
- By choosing a FAIRTRADE option, Oriflame not only ensures a fair wage and a better standard of living for those on the poverty line, it also means that women are putting natural products on their skin
- ECOCERT: Ecobeauty products are certified Natural and contain a minimum of 95% ingredients from natural origin, with 50% of the plant ingredients certified organic and 5% of the total formulation from organic plant sources. It also guarantees that the products are free from parabens, silicans, mineral oils, synthetic perfumes or dyes and that the packaging materials are recyclable
- THE VEGAN SOCIETY registration guarantees that Ecobeauty products do not contain any animal products including any animal byproducts such as eggs or dairy. It also shows that Oriflame is commitment to animal welfare and Ecobeauty products are not tested on any animal
- Oriflame chooses to use cartons from forests that meet FSC’s high social and environmental standards (FOREST STEWARDSHIP COUNCIL – FSC) promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests)
For more information on Ecobeauty range please log on to www.oriflame.co.in or SMS Oriflame to 59994.
*PS: Information provided by brand PR